The Future Of
Digital Marketing
& Sales Force Effectiveness
in Pharma Summit
8th - 9th of June 2022, Amsterdam
(Time Zone: CEST)
2 DAYS CONFERENCE
in-person
Some Of Our Keynote Speakers
“get inspired from the world’s leading experts”
Ramon Palou de Comasema
Vice President & Global Head Erbitux
Stewart Pearce
Vice President Marketing & Portfolio Strategy
Isik Sonmez Kececi
Director, Commercial Excellence & Digital | Board Member
Florent Edouard
SVP, Global Head of Commercial Excellence
Valérie Atlan
Senior Director, Sales & Commercial Innovation North West Europe
Danilo Pagano
Vice President Digital & Head of Global Customer Engagement
Erasmus Holm
Chief Marketing Officer
Their Case Studies
Case Study
Day 1
Florent will share the journey Grunenthal has been on in the last 18 months to emerge as a leader in Customer experience focused, omnichannel enabled commercial organization.
What it takes to setup the righte technical infrastructure
What it means in terms of Commercial culture
What it requires in terms of organization and collaboration
Case Study
Day 1
- How to best use Omni-channel Engagement in Pharma Market?
- How to become more customer oriented? (Customer insight is key!)
- What kind of capabilities needed for the new period?
Case Study
Day 2
Integrating digital channels to evolve pharma customer engagement strategy.
- Our journey: our experience to evolve the traditional commercial model by integrating digital channels.
- Hit the target: Creating better experiences through customer digital affinity segmentation.
- Content development: Challenges to win the battle for Hybrid HCP engagement.
Sponsors & Exhibitors are Welcome
